Caros Garden – Logo and label design

One requirement of the logo was to reflect the idea of the start-up. The “organic thought” should be located in the design without seeming to traditional. The labels were supposed to be cheap in cost and easy to produce by the client. The only design mandatory is to choose a label colour which has a high clour contrast to the content of the jar. I choosed an eggshell white, organic paper which gets printed in one colour per product kind.

Another beautiful but more expensive option would have been a screenprint like I mocked up in example 2.

  • Task: Logo & Label
  • Client: Direct client
  • Year: 2011
  • Position: Freelance Art Director