LaFraise relaunch

The community of illustrators LaFraise has an interesting history. Originally founded by Patrice Cassard from France the platform was bought in 2006 by Spreadshirt.

For a long time the day one community of LaFraise criticised that this was a commercial buy-out.

The idea of the relaunch was to put the community back into the limelight and to give the illustrators additional benefit by registering. This was achieved by more visible profiles, shareable content, fan follow options, etc. In close collaboration with Michael Johannes a new concept for the platform was drafted and a click dummy was created which got tested by the current community.

* I was involved in the revision of the general concept of the platform as well as reviewing the user experience, the research & the workshops which have been held at the BTK and at the the HMKW. I was not involved in the graphical implementation. I only created the wireframes.

  • Task: Wireframes, Workshops, Concept
  • Client: LaFraise
  • Year: 2013
  • Position: Consultant